Good evening! I have a makeup review for you and I am really excited about it! I had heard of Ittse back in the Summer of 2015 because they were at CosmoProf. Sadly I missed their booth. But this past July I made sure to stop by and hear about their brand. Their displays were so beautiful I was immediately smitten. I know I'm a nail polish junkie but I like makeup as much as the next beauty blogger so I was very excited to head home with the extremely generous gift package they gave me. So basically Itsse takes the makeup palette and makes it completely customizable for the consumer. You purchase a case, and "coins" of eyeshadow, blush, highlighter, lipstick and you create your own look. You can also buy curated looks which set you up with all you need for a complete kit. Curated sets are about $80 while individual coins start at $8. Let's jump in and I'll tell you more about the brand before I show you my swatches.